The View From Here

The View From Here
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10 years goes by in a blink. This lousy rag has been crashing regularly during that 10 years and, to everyone’s dismay, we’re just getting started.

The Traction eRag began as a harmless club newsletter. It quickly spread like mold in an unopened gear bag. Riders seemed to enjoy our honest and humorous take on off-road riding, clearly weary of reading the soulless and formulaic dirt bike publications of the time (they used to be made of paper!). We have always focused on the human element and the simple fact that riding is fun. We celebrate the everyday hero, not the pros.

We are extremely proud of our roots, check out our back issues. Our ascent from the primordial mud is evident and we would like to thank everyone who gave precious time to make that happen – you know who you are, your names grace each issue of the eRag. Without your contributions this dream would have been dead long ago.

 
 

We’ve come a hell of a long way in a decade, but I’d like to think that we will continue to proudly churn out irreverent and inappropriate content with exactly the same attitude as when we started – You can’t shine shit, but you can add glitter.

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This entire eRag mess is Dallas’s fault. Ten years ago he awoke in a pool of his own sweat with a dangerous revelation: the vast majority of dirtbike owners are not hard core racers. The eRag represents the everyday hero – gut laughing with friends on the trail while experiencing great adventure and uncertainty in their own backyard. Not everyone takes off-road motorcycles seriously, in fact, everyone we know rides for fun!